What is SEO?
SEO, or search engine optimization, uses targeted strategies to optimize websites so they appear higher up on search results pages (SERPs). SEO uses content marketing, on page optimization, as well as off-site citations and link-building to improve rank results.
What is SEM?
SEM is search engine marketing. SEM involves pay-per-click campaigns that put your website listing at the top of search result pages in the form of ads. This type of marketing requires in-depth key term research to make the marketing successful. In addition to Google AdWords, SEM also encompasses paid ads through social media and re-marketing campaigns.
Can I get first place ranking in Google search results?
Unfortunately, no reputable internet marketing company can promise top place rankings. There are many variables that go into how Google orders their rankings, some we can control and other we cannot. SEO is an ongoing, ever-changing technology. EWS has achieved high rankings for a large number of search terms that are important to our clients. In addition to rankings alone, we also focus on increasing conversion rates, decreasing bounce rates, and improving ways to collect leads. The end results is significant growth in the number of customers contacting our clients.
How much does it cost?
Effective Web Solutions offers a variety of services that can be customized to fit the individual needs of each business we work with. The rate will depend on the services included in each package. EWS has monthly payment options to make services accessible to small businesses on a tight budget. Talk to us about your needs, we can find a package to fit your budget.
Do I have to sign a contract?
The quick answer here is yes, but more importantly is the question—Why? The EWS team completes painstakingly detailed work in web design, SEO, and internet marketing that will garner results over the weeks and months that follow. Much of the work is done upfront, then managed and tweaked over time; each effort builds on the others and improves customer conversion, rankings, brand recognition, and lead generation as it does so. Doing all that work upfront and then leaving it unattended is wasted work for us and uncompleted potential for you. A one-year contract protects us both from that happening.